Case study 2

The Brief

The technology sector decided it was time to make a move away from the traditionally used charity christmas cards to a more specific card targeted at their clients.

We had to create a card that reflected the corporate style, and was relevant to the area of their expertise. We fulfilled the seemingly impossible task by designing a graphic that echoed the style of the Calder mobile used on the front cover of their corporate brochure. We utilized the well recognized Christmas elements of a star, xmas trees, stocking and bell - but filled the shapes with images relevant to the technology sector.

The card was so well received that we were commissioned to design a Christmas card for use worldwide by the entire company the following year!

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