The Brief

Trade Promotion Services (TPS) organize two of the largest trade fairs in the UK, the Spring and the Autumn Fairs at the NEC, Birmingham.

Both fairs were successful but had their own independent identities - the brief was to bring the two together under a shared style so they were recognized as 'sister' events.

We were already designing the Spring Fair promotional literature - the stronger of the two trade shows, so wanted to retain the well recognized elements of the existing logo that we'd inherited, and move them forward into a more simple, clean, fluid logo device - you can see the results of our corporate design on the right.

The new logos have since been used successfully on all of the literature corresponding to the fairs throughout the world.

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